A YouTube Channel Can Only Have Two Problems
Most stuck YouTube channels have one of two constraints: they cannot publish consistently, or they have not built a real monetization system.
Writing
Essays for founders and operators thinking about audience, distribution, content IP, creator businesses, acquisitions, and the operating reality behind compounding media.
The Owned Media Thesis
Companies should own the media their target customers already choose to consume, not just rent attention from platforms and creators.
The Most Overrated Word in YouTube Strategy
Ideas matter on YouTube. But the industry has turned ideation into a caricature. The real advantage is the factory behind the idea.