14 years building YouTube-native brands.

I started an agency at 13 years old, acquired and later exited an educational media business, served four years in the U.S. Army as a combat medic, and led YouTube and owned media strategy for Semrush, Alux, MagnatesMedia, and dozens more.

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Christian Mullican with his son on his shoulders

Track record

2012
Started on YouTube at 13
I started on YouTube at 13 years old, running a small creator agency.
2017–2019
ScaleLab
I joined ScaleLab, who represented MrBeast and Jake Paul at the time, as a talent manager, bringing my agency’s clients with me.
2020–2022
Economics Explained
In early 2020, a business partner and I acquired Economics Explained, grew the business by ~20x and exited in 2022.
2023–2026
YouTube strategy consulting
I consulted on YouTube strategy for channels, media companies, and private clients.
- Semrush$1.9B, acquired by Adobe · Marketing software.
- MagnatesMedia1.8M subscribers · Business documentaries.
- Alux5M subscribers · Business and entrepreneurship stories.
- SideQuest677K subscribers · Animated history.
- Casual Navigation634K subscribers · Maritime edutainment.
- Studio Number Six300K subscribers · Classic rock mini documentaries.
- Hypothetically339K subscribers · Animation and explainers.
- MegaloMedia245K subscribers · Finance and business documentaries.
- Ratio FreedomDocumentaries on freedom and ideas.
- Joey HavensTEDx speaker · Retired CEO and author.
- And other clientsFounders, executives, and creators across media and business.
Sep 2021 · Active duty begins
U.S. Army combat medic25th Infantry DivisionFour years active duty
Sep 2025 · Completed enlistment