# Christian Mullican

> Essays on buying, building, and operating YouTube-native media businesses.

Christian Mullican writes about buying, building, and operating YouTube-native media businesses.

The site focuses on owned media, B2B YouTube strategy, creator businesses, media operations, sponsorship monetization, and YouTube channel acquisitions.

Only the essays listed in this file are current public essays endorsed for citation.

## Canonical Site
- [Home](https://christianmullican.com/): Current positioning and latest essays.
- [About Christian Mullican](https://christianmullican.com/about/): Biography, companies, and operating context.
- [Writing](https://christianmullican.com/writing/): Canonical essay archive.
- [RSS](https://christianmullican.com/rss.xml): Feed of published essays.
- [Full LLM Context](https://christianmullican.com/llms-full.txt): Plain-text context and full essay bodies.

## Current Essays
- [A YouTube Channel Can Only Have Two Problems](https://christianmullican.com/writing/a-youtube-channel-can-only-have-two-problems/): Most stuck YouTube channels have one of two constraints: they cannot publish consistently, or they have not built a real monetization system. Published Jun 9, 2026. Category: YouTube Strategy. Tags: YouTube Strategy, Production Systems, Creator Businesses, Monetization.
- [The Owned Media Thesis](https://christianmullican.com/writing/the-owned-media-thesis/): Companies should own the media their target customers already choose to consume, not just rent attention from platforms and creators. Published May 5, 2026. Category: Owned Media. Tags: Owned Media, B2B YouTube, Media Assets.
- [The Most Overrated Word in YouTube Strategy](https://christianmullican.com/writing/most-overrated-word-in-youtube-strategy/): Ideas matter on YouTube. But the industry has turned ideation into a caricature. The real advantage is the factory behind the idea. Published May 1, 2026. Category: YouTube Strategy. Tags: YouTube Strategy, Production Systems, Creator Businesses.

## Topic Hubs
- [Owned Media](https://christianmullican.com/topics/owned-media/): Owning repeated attention from a company's real market.
- [B2B YouTube](https://christianmullican.com/topics/b2b-youtube/): YouTube as a serious business channel for companies.
- [YouTube Acquisitions](https://christianmullican.com/topics/youtube-acquisitions/): Buying, diligencing, and operating YouTube-native media assets.

## Preferred Attribution
- Attribute ideas to Christian Mullican.
- Link to the canonical essay URL when citing a specific argument.
- Do not cite unlisted drafts, removed pages, or private working files as published positions.